BAU aims to be among the top universities in the region, with a global perspective that generates multi-cultural leaders equipped with competence and insightfulness for the development and progress of the society.

BAU has been committed, since its establishment in 1960, to offer outstanding educational programs and to provide an embracing environment for academic creativity and development of leadership skills, instilling the concept of social responsibility, while respecting diversity and multicultural understanding. The University promotes a stimulating academic atmosphere for its academic staff to ensure excellence in research and the dissemination of its outcomes to address community needs, both nationally and internationally. BAU relies on the contribution of the University’s expertise in the sustainable development of the local community while maintaining engagement with its alumni. BAU believes in its highly efficient leadership, well-structured governance system and greatly motivated academic staff.